Website Design Goals
By Agnes Ikotun
In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.
My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.
Here are some important tips to focus on during and throughout the design and implementation process: