Website Design Goals

Is Your Website A Strong Marketing Tool?

By Agnes Ikotun

In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.

My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.

Here are some important tips to focus on during and throughout the design and implementation process:

Read more

Published by Agnes Ikotun in Web Design Consultation, Web Design Guide, Web Design Process, Web Design Secrets, Website Design Goals, Website Marketing, Website Tools