Posts Tagged ‘Virtual Business Tools’

(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

1. Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
2. Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
3. On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
4. Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
5. Always include links to your product pages in the body of the email.

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There are so many tools and resources (might I say, many are free…we love!) that are available on the Internet that can help one navigate the Internet more effective, especially if you want to get specific real-time information. I am constantly looking for ways to keep track of the things I’m interested in and a great tool that I’ve used for well over a year is Google Alerts.

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