Posts Tagged ‘Search Engine Optimization’

I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.

Internet technology changes very quickly and you cannot afford for your website to be out-dated as this reflects on your company. Websites should be reevaluated every three months for content tweaks, images replacements, and links corrections. You can’t leave a website alone for a long periods of time as your website creates an impression of your business- positive or negative.

You should re-examine your website more often than not. If it’s been a year since your website had any changes, it is way past due for a revision.

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I read this very informative blog post about why it’s important to blog by Donna Toothaker, one of my good business friends and I have to share it with my readers.

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I’m often asked by my Virtual Assistant clients, “I submit articles, I tweet on Twitter, and post on Facebook, I publish an ezine – do I still really need to blog?”

Yes, you do! And here’s why:

Connect on a personal level: A blog is a way to start a conversation about a particular subject – in this case related to your business and the issues surrounding it. By inviting your readers to join the dialogue, you create an opportunity to engage your readers – clients and potential clients — on a more personal level than in a website or even an ezine. Your posts reflect your thoughts and ideas on certain matters, making deeper connections with your readers’ ideals, values and needs. Readers can comment and commiserate on issues, offering you the chance to offer solutions. This is relationship building – taking you a step further toward creating clients for life.

The consistency of your topics is key to building and keeping an audience. Readers turn to blogs for specific information, news, ideas and conversation about a topic that is important to them. By keeping your posts consistent, you become an expert and the source of what they are searching for.

Search Engine Ranking: Fresh content is the steam that fuels search engines. And as we all know, steam rises! Again, the key is consistency in your posts. When your posts contain related keywords and phrases time and time again, search engines, like Google, put you higher in the rankings. Don’t let your blog sit idle. Post regularly and send your search engine ranking skyward!

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I was asked recently about the benefits of article submissions, so I’d also like to share my thought on this valuable marketing activity with you, my readers.

Firstly, writing articles is one of the few ways to show that you are an expert in your field or market. So providing valuable information to your audience on a particular subject area or topic helps in developing a connection with  potential clients or customers by giving them a quick snapshot of what you do and how they can gain from it.

Submitting your articles is a gift that continues to give for a long time, and here are some of the reasons: Read the rest of this entry »

I get asked a lot what Search Engine Optimization (SEO) means and what is does for a business website. In Wikipedia, Search Engine Optimization (SEO) is defined as the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. For more information on the history of SEO, visit the SEO Wikipedia page.

Our SEO activities at AIVS include: Read the rest of this entry »

I’ve wanted to write about blog commenting for a while, as its become one of my pet peeves. Blog commenting is a great SEO activity for developing relationships with other businesses and potential clients. But it seems like many people aren’t working it in the right manner.

It’s quite sad when a business owner pays their hard earned money to an SEO company for link building campaigns. And what these so called SEO experts do is make ridiculous and generic comments at the most inappropriate places; which by the way never get approved or published. I’ve reached the point where I close comments on new posts after a short while because I get the silliest comments.

Here are examples of comments I’ve gotten in the last 2 days: Read the rest of this entry »