Client Attraction Custom & WordPress Websites & Internet Marketing for Coaches, Therapists, Speakers & Authors » Professional Design

Is Your Website Representing?

Agnes Ikotun — Fri, 10 Sep 2010 17:08:34 +0000

It takes time, energy, and creativity to design a website that accurately represents the service or product your business offers. This can seem like a daunting task for anyone unfamiliar with the design process – and even for people acquainted with it. Your goal is for your website to show the world who you are and what you can do. So, if you’ve been struggling with fine tuning your business website or you don’t even have a website!, continue reading these reasons why you shouldn’t delay any longer:

A professionally designed website gives you an edge over your competitors.
To potential customers, your website is like a store and your business card.
Your website acts as an interface between your organization and the rest of the world, year round.
Critical points of building an online business presence is having an appealing, informative & interactive website.
Having a great website is an absolute first step in creating a marketing brand for your company.
Your website is a great way to communicate with potential customers.
Usability of your website can convert more people to purchase services from your business.
Well designed web sites work so that your company is well-presented in the business environment
Your website is a reflection of the way you do business.
Your website has the potential to give your business a larger customer base online.

For additional tips and to see how AI Virtual Solutions can help you get started on your website, do call or email us. Here are a few additional tips to consider as your website comes together:

Besides a having a great look, a website must be also be user friendly, easy to navigate, understand and find.
An attractive & professional looking website will give your business credibility & help strengthen your brand.
Visitors typically decide within seconds whether or not they are staying on a website aka buy from you!

Online Magazine Project

Agnes Ikotun — Sat, 04 Sep 2010 20:22:43 +0000

Is your Message Short, Simple and Clear?

Agnes Ikotun — Thu, 10 Sep 2009 20:17:42 +0000

A few nights ago, I saw the Pfizer “Life Without Cigarettes” commercial for people who want to quit smoking and I can’t stop thinking about the technique used in creating the ad. The message was so simple, really direct and I immediately decided that I was going to quit smoking! The funny thing is that I DON’T SMOKE! I was so amazed at how powerful the message was, especially when I wasn’t even a target audience.

In web design, there is the tendency to sometimes get carried away by all the many fancy techniques and shiny things syndrome. So, I’ve been pondering on my style and how to tweak it so my clients can get their message across concisely and really quickly thus capturing their audience, get great conversions and repeat business.

My first test came today, I had to create a business card size ad for my business that’s going to be placed in the Women Biz Owner’s October 2009 Convention booklet. So I thought…simple, clear and direct. What do you think? Is the design simple and is the message clear?