Posts Tagged ‘Marketing’

My absolute most favorite thing to do after meeting someone both online and offline is visit their website. Many times I like what I see…both in design and messaging. But there are times when I visit a website and I think, I wish I could say something to the business owner about their website but I can’t because it won’t be positive feedback. This got me thinking about the things people would more than likely not tell you about your website.

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Today’s business owners will benefit greatly from having their own website to market to potential clients. They can effectively showcase their products and services as well as talents and skills on their website. This article outlines several internet marketing strategies that business owners can implement immediately to increase their efficiency in marketing to potential clients.

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When online entrepreneurs talk about blogging, they usually think about all the ways it can help them. They wax nostalgic about traffic, sales, and their soon-to-be-achieved “expert status.” But what they often forget is that to gain traffic, revenue, and attention, you need to provide something your audience wants. If you’re focused on your business and what blogging can do for YOU, you’re going to alienate your readers and come off as a self-absorbed jerk, to put it mildly.

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I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.

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A few nights ago, I saw the Pfizer “Life Without Cigarettes” commercial for people who want to quit smoking and I can’t stop thinking about the technique used in creating the ad. The message was so simple, really direct and I immediately decided that I was going to quit smoking! The funny thing is that I DON’T SMOKE! I was so amazed at how powerful the message was, especially when I wasn’t even a target audience.

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