By Agnes Ikotun
A little over a week ago, I attended Fabienne Fredrickson’s half day Client Attraction Marketing & Mindset workshop in Baltimore, Maryland and I saw a common thread across board for many of us that were there. We were all looking to discover the secret ingredient that would help us take our businesses to the next level.
Then Fabienne finally said, possibly what we didn’t want to hear: “Marketing“! I wanted to bury my head in shame because she wasn’t revealing a spanking new revolutionary concept…it was simply Marketing but the kicker for me was the word that I have conveniently forgotten to apply in my business for the last two plus years…CONSISTENCY. I would confidently tell clients that marketing and marketing consistently was the key to growth. But yours truly, has not been practicing what she has been preaching.