Use Social Media and Social Bookmarking Websites. Social Media websites such as Facebook, LinkedIn, and Twitter are beneficial network and marketing websites. Social Media websites can prove to be valuable in marketing your website and the services that you offer to potential clients.

Social bookmarking sites such as Digg, StumbleUpon, and Reddit, are simple; yet profitable when wanting to drive traffic to your website. These websites will aid you in establishing your brand and encourage traffic to your website. There has been an increased trend with internet based business owners; therefore, implementing a strong marketing platform will improve your website’s traffic and your
client base.

Use Blogging. Blogging is another website in the form of social media. A blog combines commentary, images, and/or links to your website. A blog allows you the opportunity to keep an online “diary” of your thoughts, progress, events and articles that pertain to your website and business. Additionally, your blog encourages user participation and allows your readers to comment on the information posted in your blog. Furthermore, several social bookmarking sites will allow you to link your blog to your social bookmarking account; which will increase your targeted audience.

Use article marketing. Writing articles for publication is an effective tool for driving traffic to your website. Websites such as Ezine Articles and Aweber allow you to share your knowledge, expertise, wisdom and in return you can receive traffic back to your website. Many article publishing websites allow you to post a profile of yourself, your business and your website at the end of each article; which will promote your business and build increased traffic to your website and/or blog.

Describe your services offered accurately. Your website is your blueprint for the service that you are offering to potential clients. When listing your services you want to be accurate and precise without becoming too wordy. Using keywords to give a description of the services you offer will amplify your potential client contacts.

Offer discounts for those who book your services through your website. Promote your services and make use of your website traffic by offering online discounts and/or specials. Also, rewarding your current client base for referring friends, family and colleagues is an attractive incentive and will increase client retention.

Provide testimonials from current or past clients. Posting testimonials on your website is an effective tool in gaining prospective clients. Potential clients will relate their business needs with your current client base. Therefore, reading testimonials from current or previous clients provides potential clients with a history of your work ethic. It will entice prospective clients to contact you.

About Us/History Page. Listing your experience, expertise and/or education will provide your potential
clients with an outline of your background. Your experience, expertise and/or education will lay a foundation for you and your new client to build upon.

Staying one step ahead of your competition is essential when marketing your website and business. Consider implementing the tools listed above and you are already on the course for success.

Here are the top five mistakes that bloggers make and how to avoid them:

1. Thinking “What do I want to write?” vs. “What does my audience want to read?” It’s okay to include a few personal details or stories every so often. But keep in mind that your target market doesn’t care too much about your new car or your kitten’s celiac disease – unless it has a direct bearing on their life or the niche you’re writing about. If your website is about natural health cures for pets, then include the gory details of Fluffy’s gastrointestinal distress. Otherwise, focus on your readers’ biggest worries and problems and how you can solve them. Save the chit-chat for your therapist or your spouse.
2. Taking “informal” too far. One of the biggest mistakes many bloggers make is to get carried away in their efforts to be informal, with the result that they appear downright unprofessional. By their very nature, blogs tend to be casual, based on conversation and interaction. Just don’t get sloppy. Be sure to check spelling and grammar, and capitalize words where. Think about it… Would you trust a brain surgeon who can’t be bothered to capitalize and punctuate properly?
3. Becoming undependable. You don’t have to blog daily if you don’t want to, though you do have to blog consistently. If you blog fifteen times one week and then disappear for a month or two, you’ll appear flaky and disorganized. Instead, use the scheduling function on your blogging platform to set up a regular posting routine. If you want to sit down just once a month to write, that’s fine. But be sure to set up your posts so they appear on a regular schedule.
4. Ignoring the interactive element of blogging. Blogs should be dialogues. You throw out the conversational ball, and your readers catch it and toss it back in the form of comments, e-mails, and even responses on their own blogs. If you write but don’t listen or respond, you’ll seem distant and unapproachable. It’s important that you care what your customers and readers have to say, or at least appear that way.
5. Making your blog read like a press release. Customers love blogs because they believe they’re getting a behind-the-scenes glimpse at your business. If everything you post reads like a corporate press release, no one is going to stick around. After all, they might as well read your annual report.

This doesn’t mean you need to air your dirty laundry in public, but you do need to give the occasional “behind the curtain” scoop. Share what you’re working on, the challenges you’re facing and how you’re overcoming them, and details about your process. Occasionally, you might even want to ask for advice on how to solve a minor business problem. Asking people to provide input helps them feel like part of the team and increases brand loyalty.

As you can see, these aren’t difficult concepts to grasp. You don’t have to write Pulitzer-winning prose or answer complex “meaning of life” questions. Instead, just be yourself – your best self! – and keep your readers’ interests in mind.

Firstly, writing articles is one of the few ways to show that you are an expert in your field or market. So providing valuable information to your audience on a particular subject area or topic helps in developing a connection with  potential clients or customers by giving them a quick snapshot of what you do and how they can gain from it.

Submitting your articles is a gift that continues to give for a long time, and here are some of the reasons:

• It increases traffic to a website, giving a lot more people the opportunity to find you, your services, products, etc.
• It sends one way traffic back to your website from other valued ranked sites (if your articles are submitted to the highly ranked sites).
• This does not involve link exchange with other websites that do not complement your business, vision or goals.
• Your article could be re-posted on other blogs and websites by people who found them to be of value.
• Your article could be tweeted about and re-tweeted many times over, and fed through all the many viral marketing avenues.

Also, here are a few tips on article writing: Be specific about your subject area, kept your article short and informative, proof read for grammatical errors and spelling mistakes and give a straight-forward title that is attention grabbing.

This article is for you, if you have a good size contact list and you’ve wondered how to create business opportunities. Or even if you are just thinking about starting email marketing as part of your business marketing action plan. Are you in between? Then, this article is for you are well.

Email is a wonderful business tool that, if used properly, will enhance your sales and marketing efforts significantly. Try these methods to get the most out of email communications:

1. Use permission lists only.
2. If you buy a list, make sure it is qualified – that is, those email addresses are valid and they belong to people who have opted in to receive emails on products and/or services like yours.
3. Ideally, build your own list.
4. Include an opt-in page on your web site, so people can sign up to receive email communications from you.
5. As an incentive, offer customers something free in exchange for signing up – a one time discount code, or a free ebook.
6. Make it easy to opt out or update an email address.
7. Only ask for the information you need – too many questions puts people off.
8. Adopt a formal policy about how the data will be used, and make sure each subscriber has to read those terms before opting in.
9. Honor those terms, no matter what.
10. Put a cap on the number of emails you send each subscriber – once a week is likely to be welcomed, but three times a week may cause people to opt out.
11. Set up your system to flag addresses after so many failed delivery attempts; this will make it easier to keep your email list clean and up to date.
12. Avoid attachments; many people won’t open them.
13. Go for something that will work in the body of an email.
14. Offer plain text as well as HTML to accommodate different loading speeds.
15. Set up a reply email, so your subscribers can reach you when they want to respond to the email.
16. Consider using a newsletter format for your email communications.
17. Subscribe to a few email newsletters, so you can see how others are using the medium.
18. Make notes on what type of newsletter formats seem to grab your attention.
19. Ask others for their opinion of which newsletters they like, and why.
20. Don’t send email communications when there is nothing new to say. Repetition will only cost you subscribers.
21. Make the content of the email interesting.
22. Avoid the appearance of being spam, by not using all capital letters in the title for the email, or announcing “Free” in the title line.
23. Do always make sure the subscriber’s name appears in the “To” field. It’s more personal.
24. Look into using email programs that automatically include the subscriber’s name in the body of the email.
25. Keep it short and sweet. Rambling emails, even if they are newsletters, are likely to be closed and deleted without being read.

P.S.: Contact us if you have been thinking about using email as one of your marketing tools but don’t know where to start. We work with many of the popular email marketing clients including:        1 Shopping Cart, Aweber, Constant Contact, iContact, Campaigner, and more. Check out some of the email/newsletter templates that we’ve designed for some of our clients. Keep an eye out for Part 2, 25 More Tips to Using Email Marketing Successfully.

Here are five simple ways that your website could be losing you business:

1. Slow Page Loads: People get really frustrated when pages take long to load. If you have this problem then check the size of your images and ensure that their sizes are optimized to load quicker while still maintaining the integrity of these images. Find ways to optimize your pages as well, also contact your web hosting company about this issue if everything you’ve tried hasn’t resolved the issue.
2. Dead/Broken Links: No one likes to click on a link and it goes to a “not found” page. Use a good broken links checker regularly to ensure that all your links are valid. A great tool to use for checking links is the W3C links checker.
3. Inactive Contact Forms: Imagine someone who is really interested in your products and/or services and then they’d taken the time to complete your contact form, click on the send button and NOTHING HAPPENS! Many people would immediately move on to the next person.
4. Poor Navigation: It’s important to give visitors to your website many ways to navigate through your web pages. It comes highly recommended from the usability point, to have more than one way to click through pages.
5. Visible Contact: Not every potential client wants to use your contact form. So create other options for they to contact you via. Some people like to send emails and some like to speak to a person. Adding an email address link and telephone number can make a difference.

Taking into consideration the mentioned above points can makes a huge difference in whether you gain more business or not.

In web design, there is the tendency to sometimes get carried away by all the many fancy techniques and shiny things syndrome. So, I’ve been pondering on my style and how to tweak it so my clients can get their message across concisely and really quickly thus capturing their audience, get great conversions and repeat business.

My first test came today, I had to create a business card size ad for my business that’s going to be placed in the Women Biz Owner’s October 2009 Convention booklet. So I thought…simple, clear and direct. What do you think? Is the design simple and is the message clear?

Social bookmarking sites such as Digg, StumbleUpon, and Reddit, are simple; yet profitable when wanting to drive traffic to your website. These websites will aid you in establishing your brand and encourage traffic to your website. There has been an increased trend with internet based business owners; therefore, implementing a strong marketing platform will improve your website’s traffic and your client base.

Use Blogging. Blogging is another website in the form of social media. A blog combines commentary, images, and/or links to your website. A blog allows you the opportunity to keep an online “diary” of your thoughts, progress, events and articles that pertain to your website and business. Additionally, your blog encourages user participation and allows your readers to comment on the information posted in your blog. Furthermore, several social bookmarking sites will allow you to link your blog to your social bookmarking account; which will increase your targeted audience. READ MORE

The spotlight was on moi! I was interviewed at the Virtual Assistant Forums, a great place where VAs meet, connect and share information.

Agnes Ikotun, owner of AI Virtual Solutions, combines her 13 years experience in administration, customer service, and information technology as a VA. With a degree in Management of Information Systems from Greenwich University in London, England, she is a Cisco Certified Network Associate, Network+ Certified Professional, Microsoft Certified Professional, an Expert Rating Certified Professional, and a National Association of Realtors certified Real Estate Professional Assistant. Agnes uses her many skills to support entrepreneurs and small business owners from her office in Connecticut.

Thank you, Agnes, for sharing with us your experiences as a VA!

You started up as a VA in July of ’07. How did you come to the decision to do this?

I had been a stay-at-home mom to my 6 and 2 year old daughters and they were becoming more independent. I began to have more free time on my hands and I just felt the time was right to venture out into the working world again.

Thinking back to the first three months in business, what was it like? What were the hard parts, the easy parts, how far did you progress in that time?

The first three months, actually the first six months were spent working on the business, since I didn’t have any clients during this period. The easy part was putting the business together, creating my online presence and networking. The difficult part was waiting for the clients to come knocking on my doors.

What was the most difficult thing about launching your business, and how would you characterize your progress during the first year of operation?

It was pretty easy launching my business, the startup cost was extremely low and I found many great free resources to get me going…thanks to the people on Virtual Assistant Forums. I would say that my progress so far is interesting as no one week is the same as the last. I’m still learning how to meet my clients’ needs, build my business and balance work and life and not get overwhelmed.

You concentrate in “Administrative Support, Internet Marketing, Web Design, and Real Estate Support,” according to your website. That’s quite a large range of skills. Please comment on balancing that variety in your work.

I mostly do Internet Marketing, Web Design and Website Maintenance. But I also love when I get to do some administrative, research and other work in between for variety.

What was your previous experience in the traditional job world?

14 years ago, I started off working as a beauty consultant in an exclusive London departmental store. And in between, when I got bored, I temped as an Administrative Assistant. Then I moved into retail banking, providing front end customer services to account holders. My love for computers helped me change my major from Law to Information Systems, and then I shifted gears to the IT industry, where I worked as an IT Administrator supporting business users.

How does being a virtual assistant compare to life as an employee, in your experience?

As an employee, I always chose to do what I enjoyed and it’s the same working as a virtual assistant. I became a stay-at-home mom when we had our first child and I know the challenges many working moms face, even though I was lucky to escape all of that. The biggest bonus of being a VA is that I can manage my family and work on my terms. I don’t have to feel guilty taking time off work because my little one is ill or attend my 7 year old’s class party. Also I can work anywhere and at anytime.

You have many certifications. Please comment on the experience of obtaining these, and their usefulness in your business.

I felt that the quickest way to get into the IT industry without working experience was to get certified and what a great way to learn as well. I self-studied for my exams, using great books and simulations.

I didn’t have plans to go back into the IT industry when kids came into the picture and I was a little disappointed by that. I realized pretty early in my business that I would be using a lot of my IT skills and my clients see the added value that this brings.

What tasks in your business do you enjoy working on the most?

I enjoy doing web design/website maintenance and internet marketing the most.

Which tasks do you dislike the most?

I not too long ago realized that I don’t enjoy doing bookkeeping (for my business), so I’ve taken it off my list of services.

Please describe your office (equipment, furniture, shrines!) and the working atmosphere you prefer.

I have a comfortable home office, a Lenovo ThinkPad laptop, a faithful 7 year old Dell PC and 4-in-1 HP printer combo. I recently got a VOIP phone; it got ridiculous to continue doing business on my cell phone and having dropped calls.

I prefer when it’s quiet, when my kids are at school. I can get a lot more work done.

Your website says you work with “coaches, speakers, authors, and realtors.” Does that accurately describe your current clientele?

Yes, it does. I support this clientele because I admire what they do. But I also have clients from other industries.

What is your advice to other VAs regarding client relations?

Make each client feel that they are your only client. Communication is so important; always keep clients in the loop.

What marketing tools or tactics have worked best for you?

All of my marketing activities have gotten me results. Some of my tactics include posting ads on bulletin boards, mailing out postcards, email marketing, and joining on and offline groups. Even if some haven’t yet produced clients, I’ve definitely gotten exposure.

Having thrived during your first year in business, what goals are you contemplating for the future? What changes do you plan to make during your second year; and what do you want life to be like for you ten years from now?

I’m working on building a business that can accommodate many more clients. In my second year, I want to refine my business model for substantial growth. Ten years is long time away. The most important thing for me is I want my family and loved ones to be healthy and safe. And I also want to be pleasantly surprised by how far I’ve come.

When it comes to getting up in the morning, what really motivates you?

My family motivates me, knowing that they are really proud of me.

What are some of your extracurricular interests?

For now, I have very little time for extracurricular interests. I have one or two movie nights a week with my husband and I enjoy school runs plus taking my oldest to her after school activities and chatting with the other moms.

I do plan on joining my local swimming club in the next few weeks.

You keep a blog on your website. Please discuss the benefits and drawbacks you find in maintaining that page.

I wish I could write more frequently on my blog and I will, soon…lol. It’s a great sample of my “limited” writing skills. A number of potential clients have asked for writing samples and I’ve directed them to my blog. The only drawback is having a blog and not keeping it up to date, not good!

Having been associated with VirtualAssistantForums.com for a long time, what is its benefit to you at this stage of your business/life?

I get to meet other VAs with varying levels of experience and the forum helps me stay informed about what is happening in the VA industry. There’s the tendency to focus less on ones business as it grows. The discussions here help me to pay attention to my business.

I have also connected with some fabulous subcontractors here as well.

Here’s a sample testimonial from one of Agnes’ very happy clients:

“It has been a pleasure to utilize Agnes’s services over the past several years. Her work has always been carried out with excellence, in both attitude and performance detail. She possesses an incredibly high work ethic- a rare commodity in today’s marketplace, and she has been a highly valued resource to us in the accomplishment of our business goals.”

Lisa Mims, Author/Speaker
A Fulfilled Life

Wethersfield CT — September 19, 2008 – Agnes Ikotun, owner of AI Virtual Solutions LLC, has been awarded IVAA Ethics Check award status by the International Virtual Assistant Association (IVAA).

IVAA, the educational and credentialing association for the virtual assisting industry, awards the Ethics Check designation to virtual assistants passing an examination that assesses the virtual assistant’s business ethics competencies in key areas including billing issues, conflict of interest, privacy and confidentiality and the ability to perform the work.

The IVAA Ethics Check examination and Code of Ethics were designed to mitigate mistrust and serve to enable e-services internationally. They do so by bringing a single ethical benchmark to the diverse e-marketplace, setting a standard for cross-border business practices, helping ethical VAs set themselves apart from others, and helping prospective contractors to find e-service providers with a confirmed ethical foundation.

In accordance with IVAA Code of Ethics, Ms. Ikotun agrees to always exercise integrity, honesty and diligence in carrying out her professional duties and responsibilities. Safeguarding the interest of colleagues and clients and will not knowingly be a party to any illegal or unethical activity.

Ms. Ikotun believes that good business ethics should be a part of every business. Her key values are centered on excellence, integrity, and the desire to be an instrument in the success of her clients. Her motto is to treat everyone the way she also wants to be treated.

Agnes Ikotun specializes in providing virtual assistant services for coaches, speakers and authors around the globe.

For more information, contact:
Agnes Ikotun, Chief Virtual Assistant
AI Virtual Solutions, LLC
Phone: (860) 869-3525
E-Mail: info@aivirtualsolutions.com
Website: www.aivirtualsolutions.com

Happy 1st Birthday to
AI Virtual Solutions