Posts Tagged ‘Email Management Tips’

(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

1. Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
2. Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
3. On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
4. Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
5. Always include links to your product pages in the body of the email.

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Email is a valuable communication medium both for business and personal use. It places high in the ranks of tools today but mixed with the explosion of the Internet, many people are pretty overwhelmed by it and do not to forget the dreaded Spam.

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