I just read a blog on Entrepreneur.com and there were very valid comments that people had made on the post “Five Reasons Why Websites Still Matter“:

@VolcanoHost said “Don’t forget that many corporate IT departments block facebook and other “time wasters” to keep employees on task. If you want to reach other businesses, you need a website.”

Agnes comments: I never thought of this POV, so true!

@Domainate said “Businesses are built upon websites. Social might help bring customers in, but they should ultimately be fed into the website. Even a company like Zynga, who has massive success thanks to Facebook, understands the benefits of having website homes for their games.”

Jessica Osman said “The web site is the flagship of any company’s online strategy. I just don’t understand those who believe it is no longer important. As a web copy writer and editor I have noticed that demand for great web sites (and excellent content) is increasing, not waning. Thanks for this article.”

@ExcelAssist said “Your last paragraph sums it all up—”…you lead first with your website.” Well said. It is, for the lack of a better term, your storefront.”

yasmike said “Our website does all of these things for us, and it has helped us grow our business.Our brand recognition is growing, we have an excellent platform for delivering content, our site can be found in search engines for many key industry terms, and our analytics show us how to improve our site and marketing efforts. I always tell my clients that their website needs to be the hub of their marketing strategies and this article will help me prove my point.”

@refreshKTG said “Website are so important they give a company in the middle of no where a chance to compete and beat out companies in NYC, or Silicon Valley.

They are the great equalizer.”

It’s so important as business owners to make the most of every available marketing arsenal but we have to decide for ourselves which marketing tool and strategies to focus on and also when.

Need A Strategic & Professional Designed Online Business Presence ?: AI Virtual Solutions works with clients to determine what strategies to implement and how to do this. We are a full service web marketing firm and we use a combination of web design, application development, internet  & social media marketing, content marketing and search engine optimization to get our clients in front of their target market and we’ve successful done this for over four years.

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Use Social Media and Social Bookmarking Websites. Social Media websites such as Facebook, LinkedIn, and Twitter are beneficial network and marketing websites. Social Media websites can prove to be valuable in marketing your website and the services that you offer to potential clients.

Social bookmarking sites such as Digg, StumbleUpon, and Reddit, are simple; yet profitable when wanting to drive traffic to your website. These websites will aid you in establishing your brand and encourage traffic to your website. There has been an increased trend with internet based business owners; therefore, implementing a strong marketing platform will improve your website’s traffic and your
client base.

Use Blogging. Blogging is another website in the form of social media. A blog combines commentary, images, and/or links to your website. A blog allows you the opportunity to keep an online “diary” of your thoughts, progress, events and articles that pertain to your website and business. Additionally, your blog encourages user participation and allows your readers to comment on the information posted in your blog. Furthermore, several social bookmarking sites will allow you to link your blog to your social bookmarking account; which will increase your targeted audience.

Use article marketing. Writing articles for publication is an effective tool for driving traffic to your website. Websites such as Ezine Articles and Aweber allow you to share your knowledge, expertise, wisdom and in return you can receive traffic back to your website. Many article publishing websites allow you to post a profile of yourself, your business and your website at the end of each article; which will promote your business and build increased traffic to your website and/or blog.

Describe your services offered accurately. Your website is your blueprint for the service that you are offering to potential clients. When listing your services you want to be accurate and precise without becoming too wordy. Using keywords to give a description of the services you offer will amplify your potential client contacts.

Offer discounts for those who book your services through your website. Promote your services and make use of your website traffic by offering online discounts and/or specials. Also, rewarding your current client base for referring friends, family and colleagues is an attractive incentive and will increase client retention.

Provide testimonials from current or past clients. Posting testimonials on your website is an effective tool in gaining prospective clients. Potential clients will relate their business needs with your current client base. Therefore, reading testimonials from current or previous clients provides potential clients with a history of your work ethic. It will entice prospective clients to contact you.

About Us/History Page. Listing your experience, expertise and/or education will provide your potential
clients with an outline of your background. Your experience, expertise and/or education will lay a foundation for you and your new client to build upon.

Staying one step ahead of your competition is essential when marketing your website and business. Consider implementing the tools listed above and you are already on the course for success.

Do not hesitate to contact us for your coaching or therapist custom application needs.

We have designed over 100 WordPress websites since 2007

See our portfolio of coaches and therapists WordPress wesbites

Internet technology changes very quickly and you cannot afford for your website to be out-dated as this reflects on your company. Websites should be reevaluated every three months for content tweaks, images replacements, and links corrections. You can’t leave a website alone for a long periods of time as your website creates an impression of your business- positive or negative.

You should re-examine your website more often than not. If it’s been a year since your website had any changes, it is way past due for a revision.

Finally a website redesign should not not be about tweaking what you already have. It’s involves the same process as an initial design, aligning the website design with your business and marketing strategies plus the latest technologies. Websites should be constantly optimized for the search engines and social networking. All websites at any point in time, should be easy to navigate, be functional and contain web copy that would attract your ideal clients and customers.

1. A professionally designed website gives you an edge over your competitors.
2. To potential customers, your website is like a store and your business card.
3. Your website acts as an interface between your organization and the rest of the world, year round.
4. Critical points of building an online business presence is having an appealing, informative & interactive website.
5. Having a great website is an absolute first step in creating a marketing brand for your company.
6. Your website is a great way to communicate with potential customers.
7. Usability of your website can convert more people to purchase services from your business.
8. Well designed web sites work so that your company is well-presented in the business environment
9. Your website is a reflection of the way you do business.
10. Your website has the potential to give your business a larger customer base online.

For additional tips and to see how AI Virtual Solutions can help you get started on your website, do call or email us. Here are a few additional tips to consider as your website comes together:

1. Besides a having a great look, a website must be also be user friendly, easy to navigate, understand and find.
2. An attractive & professional looking website will give your business credibility & help strengthen your brand.
3. Visitors typically decide within seconds whether or not they are staying on a website aka buy from you!