Have you recently (as we are starting the New Year with renewed focus), taken a step back and had a good look and think about why some potential clients have clicked away so quickly? Why some have stayed a little longer but didn’t fill out your contact form, email or call you?

What is your BRAND saying to them?

How does your website look and feel? Is it distinct? Does it look exactly like every other coaching or therapist website out there? Does it stand out from the crowd or not? It is welcoming and also attention grabbing?  Does it strategically and effortlessly show the potential client that you know who they are? Are you connecting emotionally and mentally with potential clients?

What is your message? Is it speaking to that exact pain that your potential clients are feeling? Or is it trying to speak to many different groups and many different problems? Is your message focused on resolution and the next step? is it confident and encouraging? It is optimistic and full of the appropriate energy?

What makes you different from every other coach or therapist? What is that extra “something” that you know and have experienced that would bring “added value” to potential clients?

Have you given a voice to past and current clients, who you’ve helped move from pain to joy? It’s so much easier for someone to listen to another person who has walked the path that they are on.

Potential clients are looking for every reason to choose your practice, programs and more! You have the responsibility to help them identify you easier. There are two things that you need your potential clients to know, they have come to the right place and you will help them as you understand their pain and you have the experience and expertise to get them to where they need to be.

Don’t cheat yourself out of not fully realizing your vision and goals. Now is the time to focus on the elements that work, having a well thought out and executed brand makes all the difference. Haven’t you had enough of just growing at a slow rate?  The keys to creating a successful brand is to identify your strengths and speak to the needs of the many potential clients that want to partner with you to get them on the road to healing and success. But this has to be done in a manner that works and is authentic.

Connect with us if you need branding help and what we would do for you is: identify your invaluable strengths, show you how to leverage these and get you to where you start to consistently grow your clients base. And don’t hesitate to schedule a Branding and Marketing Discovery Session for your business.

Also download my free gift to you, a blueprint/guide Is Your Website Holding You Back? 7 Easy Ways to Attract and Retain Customers on Your Website. This guide is jam packed with valuable information that you can use immediately to enhance your website and business.

I just read a blog on Entrepreneur.com and there were very valid comments that people had made on the post “Five Reasons Why Websites Still Matter“:

@VolcanoHost said “Don’t forget that many corporate IT departments block facebook and other “time wasters” to keep employees on task. If you want to reach other businesses, you need a website.”

Agnes comments: I never thought of this POV, so true!

@Domainate said “Businesses are built upon websites. Social might help bring customers in, but they should ultimately be fed into the website. Even a company like Zynga, who has massive success thanks to Facebook, understands the benefits of having website homes for their games.”

Jessica Osman said “The web site is the flagship of any company’s online strategy. I just don’t understand those who believe it is no longer important. As a web copy writer and editor I have noticed that demand for great web sites (and excellent content) is increasing, not waning. Thanks for this article.”

@ExcelAssist said “Your last paragraph sums it all up—”…you lead first with your website.” Well said. It is, for the lack of a better term, your storefront.”

yasmike said “Our website does all of these things for us, and it has helped us grow our business.Our brand recognition is growing, we have an excellent platform for delivering content, our site can be found in search engines for many key industry terms, and our analytics show us how to improve our site and marketing efforts. I always tell my clients that their website needs to be the hub of their marketing strategies and this article will help me prove my point.”

@refreshKTG said “Website are so important they give a company in the middle of no where a chance to compete and beat out companies in NYC, or Silicon Valley.

They are the great equalizer.”

It’s so important as business owners to make the most of every available marketing arsenal but we have to decide for ourselves which marketing tool and strategies to focus on and also when.

Need A Strategic & Professional Designed Online Business Presence ?: AI Virtual Solutions works with clients to determine what strategies to implement and how to do this. We are a full service web marketing firm and we use a combination of web design, application development, internet  & social media marketing, content marketing and search engine optimization to get our clients in front of their target market and we’ve successful done this for over four years.

Don’t hesitate to contact us if you are a therapist, coach, speaker and author. We’ll work with you to get you on the right track in your business.

Our e-zine templates are designed to fit seamlessly into 1 Shopping Cart, Aweber, Constant Contact, iContact and more email marketing clients.

See our portfolio of E-zine & Newsletter templates.

We have designed over 100 WordPress websites since 2007

See our portfolio of coaches and therapists WordPress wesbites

Internet technology changes very quickly and you cannot afford for your website to be out-dated as this reflects on your company. Websites should be reevaluated every three months for content tweaks, images replacements, and links corrections. You can’t leave a website alone for a long periods of time as your website creates an impression of your business- positive or negative.

You should re-examine your website more often than not. If it’s been a year since your website had any changes, it is way past due for a revision.

Finally a website redesign should not not be about tweaking what you already have. It’s involves the same process as an initial design, aligning the website design with your business and marketing strategies plus the latest technologies. Websites should be constantly optimized for the search engines and social networking. All websites at any point in time, should be easy to navigate, be functional and contain web copy that would attract your ideal clients and customers.

My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.

Here are some important tips to focus on during and throughout the design and implementation process:

• How is your website going to fit into your marketing plan?
• How is your website going to work as a tool in bringing in substantial business?
• How are you going to invite potential clients to your network even if they don’t immediately buy from you?
• How can you instantly speak to your potential clients’ needs?
• How can visitors have a pleasant experience on your website?

There is absolutely nothing wrong with having a nice looking website but here are some other important factors to help make a website a strong marketing machine:

• Having a website that spoke to the potential client’s perspective in meeting their needs.
• Having a website that was completely functional.
• Having a website that reflected and paralleled your business and marketing plans and goals.

Our Gift to You

Get our FREE Special Report: Is Your Website Working For You? 7 important questions to ask yourself about your website!

Have you really looked at your content? Have you really really read through your website with a fresh pair of eyes? It would be worth your while to ask for a second opinion.

Your website might just be what is holding you hostage.

Here is my litmus test for you. If you answered Yes to 2 or more of the questions below, you need to connect with a professional copy writer to write fresh, targeted website copy for you.

1. Are you a professional website content writer?
2. Did you write your website copy yourself?
3. Are you afraid that hiring a copywriter would be more than you can afford?
4. You are not getting the right kinds of projects from online prospects?
5. You are afraid to ask someone to review your website content?
6. You spend too much time during your consultation explaining exactly what you do?

Here are some things to look out for when searching for a website copy writer:

Look for someone who writes using clear, easy-to-understand language while also incorporating keyword phrases that satisfy search engines without turning off readers. A copy writer that has excellent grammar, spelling, and punctuation skills, research skills, someone who understands your business and its goals also an understanding of your customers and what their needs are.

Also important, your copy writer should be skilled at writing from the point of Search Engine Optimization and Internet Marketing.

Remember, there is no point to having a beautiful website that does not work towards meeting your vision and business goals.

Beautiful + Functional + Interactive + Informative website= SUCCESS!

Are you ready to get a result oriented website? Contact our full service web design firm to review your website copy and design if you are ready to do something different, something that works. Doing or having the same thing always gets one the same results…nothing more.

There are many reasons why small business owners should not only consider this but actually have it as one of their marketing strategies.

Here are some of the advantages of having community:

• You can showcase your expertise
• You can reach more people compared to having mainly one-on-one relationships
• Community members can communicate more frequently with you and other members
• You can identify much clearer the needs of your community
• Your members can identify their unique needs a lot quicker
• Your community can proactively communicate their needs to you
• You can gain accurate feedback from your members much easier
• You can bring other experts into your community to support your members

Many business owners worry about implementing this strategy but quickly forget the idea because they feel overwhelmed by just thinking about it. This is where we are your go to people for bringing this vision to reality. You can do this and we will make it happen.

Contact us for a FREE consultation about how to strategically build a community around your business and connect with the many people that need your products and or services.

In these latter parts of the year, a lot of business owners are working on revamping their websites and I do know that a lot of the websites that I use for various reasons are rolling out their new sites instead of waiting till the start of the upcoming year.

Are you thinking about rolling out a new dynamic website for 2011? Here are some questions on an important aspect of having a business website:

• Is your website going to showcase your products and or services effectively?
• Will you be offering quality real life examples for potential and existing clients to review?
• Will you be putting on display rave reviews, projects, services and products you have completed?

If you are not highlighting your expertise, demonstrating the value that your potential clients and customers need….then STOP! And get back to the drawing board.

Your website is the one place where there are no restrictions to showcasing what you have to offer.

I provide a FREE 30 minutes consultation, use this opportunity to chat about upgrading your online marketing presence and how to strategically showcase your products and services.

1. A professionally designed website gives you an edge over your competitors.
2. To potential customers, your website is like a store and your business card.
3. Your website acts as an interface between your organization and the rest of the world, year round.
4. Critical points of building an online business presence is having an appealing, informative & interactive website.
5. Having a great website is an absolute first step in creating a marketing brand for your company.
6. Your website is a great way to communicate with potential customers.
7. Usability of your website can convert more people to purchase services from your business.
8. Well designed web sites work so that your company is well-presented in the business environment
9. Your website is a reflection of the way you do business.
10. Your website has the potential to give your business a larger customer base online.

For additional tips and to see how AI Virtual Solutions can help you get started on your website, do call or email us. Here are a few additional tips to consider as your website comes together:

1. Besides a having a great look, a website must be also be user friendly, easy to navigate, understand and find.
2. An attractive & professional looking website will give your business credibility & help strengthen your brand.
3. Visitors typically decide within seconds whether or not they are staying on a website aka buy from you!