Design
What is your BRAND saying?
By Agnes Ikotun
We constantly talk about First Impressions but we have to ask ourselves, what the first impression is that potential clients are perceiving from us? As this applies in every facet of life including our businesses. For many of us, our first contact with potential clients are via our websites, so what is your coaching or therapists website telling them about you?
Have you recently (as we are starting the New Year with renewed focus), taken a step back and had a good look and think about why some potential clients have clicked away so quickly? Why some have stayed a little longer but didn’t fill out your contact form, email or call you?
Do I Need A Business Website? YES, You DO!
By Agnes Ikotun
People are asking if it’s necessary to have a business website today. Since we already have Google+, Facebook, Twitter, LinkedIn, Plaxo and all the other gazillion social media platforms out there. Also, at least once a week, I get the “Someone advised me to have a Squeeze/Sales page instead of a full blown website” question. My answer to both questions are usually a resounding YES! Then I give my reasons…and you’ll find many of them here on my blog.
I just read a blog on Entrepreneur.com and there were very valid comments that people had made on the post “Five Reasons Why Websites Still Matter“:
WordPress Websites for Coaches & Therapists
By Agnes Ikotun
WordPress powers 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.
We have designed over 100 WordPress websites since 2007
See our portfolio of coaches and therapists WordPress wesbites
Is Your Website A Strong Marketing Tool?
By Agnes Ikotun
In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.
My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.
Here are some important tips to focus on during and throughout the design and implementation process:
Content Really Is King!
By Agnes Ikotun
You have a beautiful website with all the bells and whistles. You have promoted your business to the best of your ability. You’ve spent both time and money but can’t see any return or you are not getting the kind of results you want: the people connecting with you are not your ideal clients or customers.
Have you really looked at your content? Have you really really read through your website with a fresh pair of eyes? It would be worth your while to ask for a second opinion.
Your website might just be what is holding you hostage.
Building A Community Around Your Business
By Agnes Ikotun
There are many strategies that can be used to grow your business but one strategy that not only supports business growth but also helps a business owner connect and help more people is building a community around your products and or services.
There are many reasons why small business owners should not only consider this but actually have it as one of their marketing strategies.
Business Showcasing
By Agnes Ikotun
My favorite thing to do on the Internet is visit websites! I’m always excited about seeing other websites and I get inspired in the midst of all this as well.
In these latter parts of the year, a lot of business owners are working on revamping their websites and I do know that a lot of the websites that I use for various reasons are rolling out their new sites instead of waiting till the start of the upcoming year.
Are you thinking about rolling out a new dynamic website for 2011? Here are some questions on an important aspect of having a business website:
Is Your Website Representing?
By Agnes Ikotun
It takes time, energy, and creativity to design a website that accurately represents the service or product your business offers. This can seem like a daunting task for anyone unfamiliar with the design process – and even for people acquainted with it. Your goal is for your website to show the world who you are and what you can do. So, if you’ve been struggling with fine tuning your business website or you don’t even have a website!, continue reading these reasons why you shouldn’t delay any longer:
- A professionally designed website gives you an edge over your competitors.
- To potential customers, your website is like a store and your business card.
- Your website acts as an interface between your organization and the rest of the world, year round.
- Critical points of building an online business presence is having an appealing, informative & interactive website.
- Having a great website is an absolute first step in creating a marketing brand for your company.
- Your website is a great way to communicate with potential customers.
- Usability of your website can convert more people to purchase services from your business.
- Well designed web sites work so that your company is well-presented in the business environment
- Your website is a reflection of the way you do business.
- Your website has the potential to give your business a larger customer base online.
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