Archive for the ‘Web Design in Maryland’ Category

As entrepreneurs, entering a new year gives us the opportunity to review what we’ve done the previous year and what we need to do differently to grow our businesses. Here’s a timely article, published at Inc.com website that everyone one should read:

7 Things Highly Productive People Do by Ilya Pozin

You have more important things to focus on than, um, focusing. Get back on track with these tips.

You probably don’t want to admit it but you love distractions. In fact, just like monkeys, you get a shot of dopamine every time something pulls you in another direction. Why do you think you check your email so much?

Want to be more productive and get your focus back? There are no secret tricks here… do one thing at a time. Stop multitasking—it’s just another form of distraction.

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My absolute most favorite thing to do after meeting someone both online and offline is visit their website. Many times I like what I see…both in design and messaging. But there are times when I visit a website and I think, I wish I could say something to the business owner about their website but I can’t because it won’t be positive feedback. This got me thinking about the things people would more than likely not tell you about your website.

Here are my top 10 things people won’t tell you about your website:

1. Your website looks home-made.
2. Your website does not speak to your market
3. Your website has many spelling and grammatical errors
4. Many links on your website aren’t working
5. The images on your website are not of great quality
6. Your website is difficult to navigate
7. Your website does not have any “call to action”
8. Your free gift is not set up correctly
9. Your website is too cluttered
10. You should take down empty pages

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People are asking if it’s necessary to have a business website today. Since we already have Google+, Facebook, Twitter, LinkedIn, Plaxo and all the other gazillion social media platforms out there. Also, at least once a week, I get the “Someone advised me to have a Squeeze/Sales page instead of a full blown website” question. My answer to both questions are usually a resounding YES! Then I give my reasons…and you’ll find many of them here on my blog.

I just read a blog on Entrepreneur.com and there were very valid comments that people had made on the post “Five Reasons Why Websites Still Matter“:

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Today’s business owners will benefit greatly from having their own website to market to potential clients. They can effectively showcase their products and services as well as talents and skills on their website. This article outlines several internet marketing strategies that business owners can implement immediately to increase their efficiency in marketing to potential clients.

Use Social Media and Social Bookmarking Websites. Social Media websites such as Facebook, LinkedIn, and Twitter are beneficial network and marketing websites. Social Media websites can prove to be valuable in marketing your website and the services that you offer to potential clients.

Social bookmarking sites such as Digg, StumbleUpon, and Reddit, are simple; yet profitable when wanting to drive traffic to your website. These websites will aid you in establishing your brand and encourage traffic to your website. There has been an increased trend with internet based business owners; therefore, implementing a strong marketing platform will improve your website’s traffic and your
client base.

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WordPress powers 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.

We have designed over 100 WordPress websites since 2007

See our portfolio of coaches and therapists WordPress wesbites

Long gone are the days when you could just throw up any old Website and expect it to drive leads, bring in clients, make sales or grow your list. It’s simply become way too competitive out there. If your site isn’t designed specifically to get your ideal client or customer to take notice—and take action—they probably won’t.

This is even more important if you’re using social media and other kinds of marketing to drive traffic to your Website or blog (and you should be!). Because if it isn’t designed strategically your site is going to keep costing you far more than it makes you. Not a good thing.

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I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.

Internet technology changes very quickly and you cannot afford for your website to be out-dated as this reflects on your company. Websites should be reevaluated every three months for content tweaks, images replacements, and links corrections. You can’t leave a website alone for a long periods of time as your website creates an impression of your business- positive or negative.

You should re-examine your website more often than not. If it’s been a year since your website had any changes, it is way past due for a revision.

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In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.

My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.

Here are some important tips to focus on during and throughout the design and implementation process: Read the rest of this entry »

As of 12/28/2010, here’s how to create a Facebook Fan Page.

Step 1: login to your Facebook account.

Step 2: Click on the Home tab, find it in line with Profile and Account.

Step 3: On the left hand side column, click on the more link to extent it.

Step 4: Click on Ads and Pages link

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You have a beautiful website with all the bells and whistles. You have promoted your business to the best of your ability. You’ve spent both time and money but can’t see any return or you are not getting the kind of results you want: the people connecting with you are not your ideal clients or customers.

Have you really looked at your content? Have you really really read through your website with a fresh pair of eyes? It would be worth your while to ask for a second opinion.

Your website might just be what is holding you hostage.

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