Archive for the ‘Marketing’ Category

As entrepreneurs, entering a new year gives us the opportunity to review what we’ve done the previous year and what we need to do differently to grow our businesses. Here’s a timely article, published at Inc.com website that everyone one should read:

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My absolute most favorite thing to do after meeting someone both online and offline is visit their website. Many times I like what I see…both in design and messaging. But there are times when I visit a website and I think, I wish I could say something to the business owner about their website but I can’t because it won’t be positive feedback. This got me thinking about the things people would more than likely not tell you about your website.

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People are asking if it’s necessary to have a business website today. Since we already have Google+, Facebook, Twitter, LinkedIn, Plaxo and all the other gazillion social media platforms out there. Also, at least once a week, I get the “Someone advised me to have a Squeeze/Sales page instead of a full blown website” question. My answer to both questions are usually a resounding YES! Then I give my reasons…and you’ll find many of them here on my blog.

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Today’s business owners will benefit greatly from having their own website to market to potential clients. They can effectively showcase their products and services as well as talents and skills on their website. This article outlines several internet marketing strategies that business owners can implement immediately to increase their efficiency in marketing to potential clients.

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WordPress powers 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.

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I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.

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I read this very informative blog post about why it’s important to blog by Donna Toothaker, one of my good business friends and I have to share it with my readers.

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I was asked recently about the benefits of article submissions, so I’d also like to share my thought on this valuable marketing activity with you, my readers.

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There are many strategies that can be used to grow your business but one strategy that not only supports business growth but also helps a business owner connect and help more people is building a community around your products and or services.

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My favorite thing to do on the Internet is visit websites! I’m always excited about seeing other websites and I get inspired in the midst of all this as well.

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