Archive for the ‘Marketing’ Category

Do you think you need to have email marketing as part of your business success strategy? Yes you do!

And if you haven’t started using email marketing in your business, now is the time to start. It definitely is for me, as I’ve finally just sent off my first email newsletter blast to my mailing list. Yes, it’s taken me this long…3 years! The funny thing is I do this for clients regularly. I design their newsletter templates, input their content and send out blasts via their email marketing clients, but never for myself. My excuse..too busy doing for others. Doesn’t this sound familiar.

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The first thing people do when seeking information about people, businesses, products and/or services is do an online search. This is where the process of elimination begins for your potential customer or client. Firstly, businesses without websites get disqualified, then those with out-of-date websites, next those with websites that are difficult to read and navigate and it goes on from there. Here are reasons why your business needs a website and remember it’s not just having an online presence but having one that speaks to your target audience and helps your connect with them.

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I haven’t come across anyone yet who doesn’t have a favorite color or colors. For the longest time, my favorite color was blue but in the last ten plus years, I’ve added Red and Gold to my favorites list. There aren’t any colors that I dislike, because all colors are beautiful and I’ve come to appreciate colors that would have seemed a little bit off before I started designing websites.

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(Part 1)

This article is for you, if you have a good size contact list and you’ve wondered how to create business opportunities. Or even if you are just thinking about starting email marketing as part of your business marketing action plan. Are you in between? Then, this article is for you are well.

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I heard a very interesting comment on the news this morning: “Court defendants who were smartly dressed during their sentencing got lesser sentence terms compared to these who were dressed shabbily.” This got me thinking about websites, can you lose business by having a shabby website? How is your website representing your business? Is your website gaining or losing you business?

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A few nights ago, I saw the Pfizer “Life Without Cigarettes” commercial for people who want to quit smoking and I can’t stop thinking about the technique used in creating the ad. The message was so simple, really direct and I immediately decided that I was going to quit smoking! The funny thing is that I DON’T SMOKE! I was so amazed at how powerful the message was, especially when I wasn’t even a target audience.

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The virtual assistant industry is growing by leaps and bounds on a daily basis. Business owners have discovered that hiring a virtual assistant can be both cost-effective and instrumental in helping business owners accomplish their goals. Likewise, individuals in the workforce are realizing that they have a marketable talent. The skills that they have developed in the administrative field can lead them to a profitable future as a Virtual Assistant. However, with the virtual business industry expanding, there are more virtual assistants competing for contracts and projects. Here is where you need to determine what makes you different and makes you stand out in the crowd. Read More…

As a small business owner, I’m constantly looking for ways to help my business grow and this involves a lot of marketing. Its so easy to get preoccupied with all the many other activities to get you up and running and basically shy away from marketing. But an important point to note, is that marketing plays a huge role in developing a financially successful business. You have to motivate and encourage yourself to step up to the plate and market since its the only way to sell a product or a service- there is absolutely no way to get around this, so its got to be done!

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