Internet Marketing
Content Really Is King!
By Agnes Ikotun
You have a beautiful website with all the bells and whistles. You have promoted your business to the best of your ability. You’ve spent both time and money but can’t see any return or you are not getting the kind of results you want: the people connecting with you are not your ideal clients or customers.
Have you really looked at your content? Have you really really read through your website with a fresh pair of eyes? It would be worth your while to ask for a second opinion.
Your website might just be what is holding you hostage.
Building A Community Around Your Business
By Agnes Ikotun
There are many strategies that can be used to grow your business but one strategy that not only supports business growth but also helps a business owner connect and help more people is building a community around your products and or services.
There are many reasons why small business owners should not only consider this but actually have it as one of their marketing strategies.
Why Hire A Web Designer
By Agnes Ikotun
A lot of business owners start their businesses with an extremely small budget so it makes sense do everything themselves including putting up their websites. With the many variety of site builder tools provided by web hosting companies and FREE non self hosted services like Blogger, WordPress.com and etc, you can get a good looking site up in less than a day.
So you say to yourself why would you need the services of a trained web designer, if you can get it done on your own.
Sooner or later, it gets to the point where you need your business website to reflect your commitment to your business.
Do not think that the well informed potential client would have a positive impression when they view your website as “homemade”.
Our 3rd Year Anniversary!
By Agnes Ikotun
It’s our 3rd year anniversary today! Its been an interesting journey thus far. I’ve cried, laughed, being frustrated, worked through the day and night, looked like someone whose just getting out of bed at 3pm…but I’ve loved every minute of it.
I want to say a huge thank you to my husband, whose been a tremendous support and I truly appreciate his mad IT skills; My girls (9 and 5) who have become such young ladies and have made this journey easier; My team members for all their hard work and awesome clients for trusting me with their businesses.
Most of all, I’m thankful to my heavenly Father who has made this possible. I’m truly humbled.
Why Every Business Needs A Website
By Agnes Ikotun | 2 comments
2The first thing people do when seeking information about people, businesses, products and/or services is do an online search. This is where the process of elimination begins for your potential customer or client. Firstly, businesses without websites get disqualified, then those with out-of-date websites, next those with websites that are difficult to read and navigate and it goes on from there. Here are reasons why your business needs a website and remember it’s not just having an online presence but having one that speaks to your target audience and helps your connect with them.
Here are some important elements to having a website:
Web Design & Colors
By Agnes Ikotun
I haven’t come across anyone yet who doesn’t have a favorite color or colors. For the longest time, my favorite color was blue but in the last ten plus years, I’ve added Red and Gold to my favorites list. There aren’t any colors that I dislike, because all colors are beautiful and I’ve come to appreciate colors that would have seemed a little bit off before I started designing websites.
In web design, getting the right combination of colors is important and many factors come into play, for example: the business focus, target market, and your personality as the brand and business owner.
I just had to re-post this cool article about colors that I’d read at websitemagazine.com, especially as I eagerly approve of the characteristics of my favorite colors and how it ties with web design.
25 Tips to Using Email Marketing Successfully
By Agnes Ikotun
(Part 2)
Here are my remaining 25 tips on using email marketing successfully:
- Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
- Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
- On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
- Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
- Always include links to your product pages in the body of the email.
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Blog Commenting Etiquette
By Agnes Ikotun
I’ve wanted to write about blog commenting for a while, as its become one of my pet peeves. Blog commenting is a great SEO activity for developing relationships with other businesses and potential clients. But it seems like many people aren’t working it in the right manner.
It’s quite sad when a business owner pays their hard earned money to an SEO company for link building campaigns. And what these so called SEO experts do is make ridiculous and generic comments at the most inappropriate places; which by the way never get approved or published. I’ve reached the point where I close comments on new posts after a short while because I get the silliest comments.
Here are examples of comments I’ve gotten in the last 2 days:
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Published by Agnes Ikotun in Blog Commenting, Effective SEO, Quality Link Building, Search Engine Optimization, SEO Activities