Archive for the ‘Internet Marketing’ Category

(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

1. Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
2. Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
3. On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
4. Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
5. Always include links to your product pages in the body of the email.

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I heard a very interesting comment on the news this morning: “Court defendants who were smartly dressed during their sentencing got lesser sentence terms compared to these who were dressed shabbily.” This got me thinking about websites, can you lose business by having a shabby website? How is your website representing your business? Is your website gaining or losing you business?

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Use Social Media and Social Bookmarking Websites. Social Media websites such as Facebook, LinkedIn, and Twitter are beneficial network and marketing websites. Social Media websites can prove to be valuable in marketing your website and the services that you offer to potential clients.

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