Archive for the ‘Internet Marketing’ Category

As entrepreneurs, entering a new year gives us the opportunity to review what we’ve done the previous year and what we need to do differently to grow our businesses. Here’s a timely article, published at Inc.com website that everyone one should read:

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My absolute most favorite thing to do after meeting someone both online and offline is visit their website. Many times I like what I see…both in design and messaging. But there are times when I visit a website and I think, I wish I could say something to the business owner about their website but I can’t because it won’t be positive feedback. This got me thinking about the things people would more than likely not tell you about your website.

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People are asking if it’s necessary to have a business website today. Since we already have Google+, Facebook, Twitter, LinkedIn, Plaxo and all the other gazillion social media platforms out there. Also, at least once a week, I get the “Someone advised me to have a Squeeze/Sales page instead of a full blown website” question. My answer to both questions are usually a resounding YES! Then I give my reasons…and you’ll find many of them here on my blog.

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Today’s business owners will benefit greatly from having their own website to market to potential clients. They can effectively showcase their products and services as well as talents and skills on their website. This article outlines several internet marketing strategies that business owners can implement immediately to increase their efficiency in marketing to potential clients.

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Having a strong coaching or therapy business brand makes all the difference. We design custom e-zines and newsletter templates to compliment your custom designed client attracting coaching and therapists websites.

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Long gone are the days when you could just throw up any old Website and expect it to drive leads, bring in clients, make sales or grow your list. It’s simply become way too competitive out there. If your site isn’t designed specifically to get your ideal client or customer to take notice—and take action—they probably won’t.

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I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.

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In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.

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I read this very informative blog post about why it’s important to blog by Donna Toothaker, one of my good business friends and I have to share it with my readers.

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I was asked recently about the benefits of article submissions, so I’d also like to share my thought on this valuable marketing activity with you, my readers.

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