Archive for the ‘Email Marketing’ Category

Today’s business owners will benefit greatly from having their own website to market to potential clients. They can effectively showcase their products and services as well as talents and skills on their website. This article outlines several internet marketing strategies that business owners can implement immediately to increase their efficiency in marketing to potential clients.

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Having a strong coaching or therapy business brand makes all the difference. We design custom e-zines and newsletter templates to compliment your custom designed client attracting coaching and therapists websites.

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I was asked recently about the benefits of article submissions, so I’d also like to share my thought on this valuable marketing activity with you, my readers.

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Do you think you need to have email marketing as part of your business success strategy? Yes you do!

And if you haven’t started using email marketing in your business, now is the time to start. It definitely is for me, as I’ve finally just sent off my first email newsletter blast to my mailing list. Yes, it’s taken me this long…3 years! The funny thing is I do this for clients regularly. I design their newsletter templates, input their content and send out blasts via their email marketing clients, but never for myself. My excuse..too busy doing for others. Doesn’t this sound familiar.

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(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

1. Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
2. Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
3. On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
4. Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
5. Always include links to your product pages in the body of the email.

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