Archive for the ‘Business Success’ Category
What is your BRAND saying?
We constantly talk about First Impressions but we have to ask ourselves, what the first impression is that potential clients are perceiving from us? As this applies in every facet of life including our businesses. For many of us, our first contact with potential clients are via our websites, so what is your coaching or therapists website telling them about you?
Have you recently (as we are starting the New Year with renewed focus), taken a step back and had a good look and think about why some potential clients have clicked away so quickly? Why some have stayed a little longer but didn’t fill out your contact form, email or call you?
Be More Effective in 2012
As entrepreneurs, entering a new year gives us the opportunity to review what we’ve done the previous year and what we need to do differently to grow our businesses. Here’s a timely article, published at Inc.com website that everyone one should read:
7 Things Highly Productive People Do by Ilya Pozin
You have more important things to focus on than, um, focusing. Get back on track with these tips.
You probably don’t want to admit it but you love distractions. In fact, just like monkeys, you get a shot of dopamine every time something pulls you in another direction. Why do you think you check your email so much?
Want to be more productive and get your focus back? There are no secret tricks here… do one thing at a time. Stop multitasking—it’s just another form of distraction.
10 Things People Won’t Tell You About Your Website
My absolute most favorite thing to do after meeting someone both online and offline is visit their website. Many times I like what I see…both in design and messaging. But there are times when I visit a website and I think, I wish I could say something to the business owner about their website but I can’t because it won’t be positive feedback. This got me thinking about the things people would more than likely not tell you about your website.
Here are my top 10 things people won’t tell you about your website:
- Your website looks home-made.
- Your website does not speak to your market
- Your website has many spelling and grammatical errors
- Many links on your website aren’t working
- The images on your website are not of great quality
- Your website is difficult to navigate
- Your website does not have any “call to action”
- Your free gift is not set up correctly
- Your website is too cluttered
- You should take down empty pages
Do I Need A Business Website? YES, You DO!
People are asking if it’s necessary to have a business website today. Since we already have Google+, Facebook, Twitter, LinkedIn, Plaxo and all the other gazillion social media platforms out there. Also, at least once a week, I get the “Someone advised me to have a Squeeze/Sales page instead of a full blown website” question. My answer to both questions are usually a resounding YES! Then I give my reasons…and you’ll find many of them here on my blog.
I just read a blog on Entrepreneur.com and there were very valid comments that people had made on the post “Five Reasons Why Websites Still Matter“:
E-zine & Newsletter Templates Design
Having a strong coaching or therapy business brand makes all the difference. We design custom e-zines and newsletter templates to compliment your custom designed client attracting coaching and therapists websites.
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Blogging for Success: Writing for your Readers
When online entrepreneurs talk about blogging, they usually think about all the ways it can help them. They wax nostalgic about traffic, sales, and their soon-to-be-achieved “expert status.” But what they often forget is that to gain traffic, revenue, and attention, you need to provide something your audience wants. If you’re focused on your business and what blogging can do for YOU, you’re going to alienate your readers and come off as a self-absorbed jerk, to put it mildly.
Here are the top five mistakes that bloggers make and how to avoid them: Read the rest of this entry »
How Often Should A Website Be Redesigned?
I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.
Internet technology changes very quickly and you cannot afford for your website to be out-dated as this reflects on your company. Websites should be reevaluated every three months for content tweaks, images replacements, and links corrections. You can’t leave a website alone for a long periods of time as your website creates an impression of your business- positive or negative.
You should re-examine your website more often than not. If it’s been a year since your website had any changes, it is way past due for a revision.
Is Your Website A Strong Marketing Tool?
In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.
My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.
Here are some important tips to focus on during and throughout the design and implementation process: Read the rest of this entry »
Content Really Is King!
You have a beautiful website with all the bells and whistles. You have promoted your business to the best of your ability. You’ve spent both time and money but can’t see any return or you are not getting the kind of results you want: the people connecting with you are not your ideal clients or customers.
Have you really looked at your content? Have you really really read through your website with a fresh pair of eyes? It would be worth your while to ask for a second opinion.
Your website might just be what is holding you hostage.
Business Showcasing
My favorite thing to do on the Internet is visit websites! I’m always excited about seeing other websites and I get inspired in the midst of all this as well.
In these latter parts of the year, a lot of business owners are working on revamping their websites and I do know that a lot of the websites that I use for various reasons are rolling out their new sites instead of waiting till the start of the upcoming year.
Are you thinking about rolling out a new dynamic website for 2011? Here are some questions on an important aspect of having a business website: Read the rest of this entry »
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Is Your Website Holding You Back?  PS: Your email will never be given to |
