Archive for the ‘Business Management’ Category

As entrepreneurs, entering a new year gives us the opportunity to review what we’ve done the previous year and what we need to do differently to grow our businesses. Here’s a timely article, published at Inc.com website that everyone one should read:

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My absolute most favorite thing to do after meeting someone both online and offline is visit their website. Many times I like what I see…both in design and messaging. But there are times when I visit a website and I think, I wish I could say something to the business owner about their website but I can’t because it won’t be positive feedback. This got me thinking about the things people would more than likely not tell you about your website.

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I get asked very often how frequently should a company get their website redesigned and I usually say between a year and a half to two years. Having said that, it’s important to revisit a website every time there is a change in the company’s industry, business and marketing plan.

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I read this very informative blog post about why it’s important to blog by Donna Toothaker, one of my good business friends and I have to share it with my readers.

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My favorite thing to do on the Internet is visit websites! I’m always excited about seeing other websites and I get inspired in the midst of all this as well.

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It takes time, energy, and creativity to design a website that accurately represents the service or product your business offers. This can seem like a daunting task for anyone unfamiliar with the design process – and even for people acquainted with it. Your goal is for your website to show the world who you are and what you can do. So, if you’ve been struggling with fine tuning your business website or you don’t even have a website!, continue reading these reasons why you shouldn’t delay any longer: Read the rest of this entry »

A lot of business owners start their businesses with an extremely small budget so it makes sense do everything themselves including putting up their websites. With the many variety of site builder tools provided by web hosting companies and FREE non self hosted services like Blogger, WordPress.com and etc, you can get a good looking site up in less than a day.

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(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

1. Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
2. Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
3. On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
4. Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
5. Always include links to your product pages in the body of the email.

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I heard a very interesting comment on the news this morning: “Court defendants who were smartly dressed during their sentencing got lesser sentence terms compared to these who were dressed shabbily.” This got me thinking about websites, can you lose business by having a shabby website? How is your website representing your business? Is your website gaining or losing you business?

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Product Review: ShareO for Microsoft Outlook

I purchased 2 ShareO licenses for both myself and my VA and we used it for two months to manage my emails and have had many issues. Our emails weren’t syncing, attachments were getting corrupt, etc. I got fed up with these issues and have migrated to Google mail. I have a Virtual Assistant business and  99.98% of my communication is done via email, I needed something that would WORK!

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