Author Archive

Why Every Business Needs A Website

The first thing people do when seeking information about people, businesses, products and/or services is do an online search. This is where the process of elimination begins for your potential customer or client. Firstly, businesses without websites get disqualified, then those with out-of-date websites, next those with websites that are difficult to read and navigate and it goes on from there. Here are reasons why your business needs a website and remember it’s not just having an online presence but having one that speaks to your target audience and helps your connect with them.

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My 10 Favorite WordPress Plugins

Here is a list of my top 10 favorite WordPress plugins.

1. SEO Pack

http://wordpress.org/extend/plugins/all-in-one-seo-pack/

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Web Design & Colors

I haven’t come across anyone yet who doesn’t have a favorite color or colors. For the longest time, my favorite color was blue but in the last ten plus years, I’ve added Red and Gold to my favorites list. There aren’t any colors that I dislike, because all colors are beautiful and I’ve come to appreciate colors that would have seemed a little bit off before I started designing websites.

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Pros & Cons of Flash-based Website

I recently had a client ask me about the pros and cons of having a flash based website and I thought…a good idea for a blog post. So here are some of the points to bear in mind when you are thinking of having a flash central website.
 
The good:

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25 Tips to Using Email Marketing Successfully

(Part 2)
Here are my remaining 25 tips on using email marketing successfully:

  1. Always have the email come from the same person at your end. It helps to create a sense of rapport and stability.
  2. Never use a subject or title line that is misleading; always make it descriptive of what is in the body of the email.
  3. On the other hand, keep it snappy. Instead of “Your November Newsletter”, use the title of one of the more important articles in your newsletter.
  4. Make it clear that it is okay to forward the email to others, if the subscriber likes. This form of viral marketing can grow your subscriber list over time.
  5. Always include links to your product pages in the body of the email.
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25 Tips to Using Email Marketing Successfully

(Part 1)

This article is for you, if you have a good size contact list and you’ve wondered how to create business opportunities. Or even if you are just thinking about starting email marketing as part of your business marketing action plan. Are you in between? Then, this article is for you are well.

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5 Ways to Lose Business via your Website

I heard a very interesting comment on the news this morning: “Court defendants who were smartly dressed during their sentencing got lesser sentence terms compared to these who were dressed shabbily.” This got me thinking about websites, can you lose business by having a shabby website? How is your website representing your business? Is your website gaining or losing you business?

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Is your Message Short, Simple and Clear?

A few nights ago, I saw the Pfizer “Life Without Cigarettes” commercial for people who want to quit smoking and I can’t stop thinking about the technique used in creating the ad. The message was so simple, really direct and I immediately decided that I was going to quit smoking! The funny thing is that I DON’T SMOKE! I was so amazed at how powerful the message was, especially when I wasn’t even a target audience.

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Virtual Assistants – What Sets You Apart From Your Competitors?

The virtual assistant industry is growing by leaps and bounds on a daily basis. Business owners have discovered that hiring a virtual assistant can be both cost-effective and instrumental in helping business owners accomplish their goals. Likewise, individuals in the workforce are realizing that they have a marketable talent. The skills that they have developed in the administrative field can lead them to a profitable future as a Virtual Assistant. However, with the virtual business industry expanding, there are more virtual assistants competing for contracts and projects. Here is where you need to determine what makes you different and makes you stand out in the crowd. Read More…

HTML E-Mail Hypertext Link

In our quest for providing you helpful techniques to maximize the internet to gain potential clients, we here at AI Virtual Solutions, are supplying you with the following tutorial for creating a simply e-mail hypertext link.

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