Author Archive
WordPress Websites for Coaches & Therapists
By Agnes Ikotun
WordPress powers 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.
We have designed over 100 WordPress websites since 2007
See our portfolio of coaches and therapists WordPress wesbites
6 Common Website Mistakes That Are Costing You Money
By Agnes Ikotun
Long gone are the days when you could just throw up any old Website and expect it to drive leads, bring in clients, make sales or grow your list. It’s simply become way too competitive out there. If your site isn’t designed specifically to get your ideal client or customer to take notice—and take action—they probably won’t.
This is even more important if you’re using social media and other kinds of marketing to drive traffic to your Website or blog (and you should be!). Because if it isn’t designed strategically your site is going to keep costing you far more than it makes you. Not a good thing.
Walk for Wells
By Agnes Ikotun
Update: September 2, 2011 – As of this morning, I haven’t completed my goal of 50 miles…I’m at 25.59 miles, so I’ll continue walking and soliciting your support. And this still gives me the opportunity to raise more money:).
Thanks to everyone that has contributed to my effort and helped me raise $190 thus far. I really appreciate your supporting my little effort with this project. I look forward to getting more donations before the walk-a-thon tomorrow morning.
Blogging for Success: Writing for your Readers
By Agnes Ikotun
When online entrepreneurs talk about blogging, they usually think about all the ways it can help them. They wax nostalgic about traffic, sales, and their soon-to-be-achieved “expert status.” But what they often forget is that to gain traffic, revenue, and attention, you need to provide something your audience wants. If you’re focused on your business and what blogging can do for YOU, you’re going to alienate your readers and come off as a self-absorbed jerk, to put it mildly.
Is Your Website A Strong Marketing Tool?
By Agnes Ikotun
In the last year, I’ve had situations where service-based business owners have asked me to review their existing websites. Because they are disappointed that they weren’t getting the kind of results, that they had imagined they would get when they had their websites designed.
My first question to them is, during the design process with their web designers, were their marketing plan goals aligned with the design blueprint? And more often than not, I’m told that they really just wanted a website that was beautiful and one that advertised what they could do.
Here are some important tips to focus on during and throughout the design and implementation process:
How to Create a Facebook Fan Page
By Agnes Ikotun
As of 12/28/2010, here’s how to create a Facebook Fan Page.
Step 1: login to your Facebook account.
Step 2: Click on the Home tab, find it in line with Profile and Account.
Step 3: On the left hand side column, click on the more link to extent it.
Step 4: Click on Ads and Pages link
Cool WordPress Plugin: WP Featured Post with Thumbnail
By Agnes Ikotun
I’m always researching WordPress plugins and sometimes I forget about a cool plugin that I’d discover but didn’t have an immediate need for. So I’m going to start documenting and share them with you. My recent find is the WP Featured Post with Thumbnail.
A really simple way of putting featured posts on your website.
Description:
This plugin let’s you add – to any spot on your blog’s sidebar – a section dedicated to the articles you’d like to highlight. How it works is very simple: once it’s installed and activated you can decide which articles to add to the highlights section, how many to display, the display order mode and the size of the image retrieved (it takes the first image in the article and automatically resizes it using the “timthumb.php” script).
Some Features:
I Tweet, I Post, Why Blog?
By Agnes Ikotun
I read this very informative blog post about why it’s important to blog by Donna Toothaker, one of my good business friends and I have to share it with my readers.
Read Post:
I’m often asked by my Virtual Assistant clients, “I submit articles, I tweet on Twitter, and post on Facebook, I publish an ezine – do I still really need to blog?”
Yes, you do! And here’s why:
Connect on a personal level: A blog is a way to start a conversation about a particular subject – in this case related to your business and the issues surrounding it. By inviting your readers to join the dialogue, you create an opportunity to engage your readers – clients and potential clients — on a more personal level than in a website or even an ezine. Your posts reflect your thoughts and ideas on certain matters, making deeper connections with your readers’ ideals, values and needs. Readers can comment and commiserate on issues, offering you the chance to offer solutions. This is relationship building – taking you a step further toward creating clients for life.
The consistency of your topics is key to building and keeping an audience. Readers turn to blogs for specific information, news, ideas and conversation about a topic that is important to them. By keeping your posts consistent, you become an expert and the source of what they are searching for.
Search Engine Ranking: Fresh content is the steam that fuels search engines. And as we all know, steam rises! Again, the key is consistency in your posts. When your posts contain related keywords and phrases time and time again, search engines, like Google, put you higher in the rankings. Don’t let your blog sit idle. Post regularly and send your search engine ranking skyward!
Benefits of Article Submissions for SEO & More
By Agnes Ikotun
I was asked recently about the benefits of article submissions, so I’d also like to share my thought on this valuable marketing activity with you, my readers.
Firstly, writing articles is one of the few ways to show that you are an expert in your field or market. So providing valuable information to your audience on a particular subject area or topic helps in developing a connection with potential clients or customers by giving them a quick snapshot of what you do and how they can gain from it.
Submitting your articles is a gift that continues to give for a long time, and here are some of the reasons:
For Coaches: Submit your Listings!
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